• Client

    Ford Motor Company via Imagination Inc

  • Date


  • Time Taken

    2 Months to delivery of activations


The Ford Innovation Fair Activation Deck was a user experience and marketing deck that explained the attraction, engagment, and conversion points for multiple experiential experiences on a trade floor. It consisted of marketing writeups, mockups, wireframes, and user journeys.

The Challenge

Ideation of multiple experiences that would a. be engaging and fun for users/potential costumers, b. be done under budget either in house or with a vendor, and c. properly highlight the features of the client's products

The Solution

A large amount of current (at the time) technological research combined with vendor vetting and further iterations resulted in the final product being delivered above expectations.